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What does the latest change in Google Ads layout means for you?

There are three certainties in life. Death, taxes, and Google keeping marketers on their toes. If you’ve been paying attention the past few months, Google has been testing placement of four ads instead of three above the organic listings on the search results pages and removing all of the ads on the right-hand side of the results.

What are the Specifics?

There are now four text ads instead of three for what Google considers to be highly commercial queries—meaning that not all searches will result in four ads above the organic listings

Increase profits fast!

One of the fastest ways to increase your shop profits without having to raise your prices is to increase shop productivity.

The average productivity in our industry is only 66 percent. For every eight hours a technician works, he or she only produces 5.3 of billable labor. A technician at 66 percent productivity produces $6,652.00 of labor at $60.00 per hour labor rate, working five days and 40 hours a week. At 100 percent productivity, labor jumps to $10,080.00, or an increase of $3,427.00.

Driving Profits

Auto mechanics have a lot of information to keep track of, including customer records, emergency and recurring inspection appointments, inventory, billing, quotes and estimates, and more. Paper-and-pencil record keeping and multiple Excel spreadsheets are not efficient methods for running a repair shop these days, especially for auto mechanics who want to streamline their shop management systems and become more profitable.

Thriving fans?

As an auto repair shop how can you develop a thriving Facebook page with over 60 percent of female fans?

First you have to think like a customer. Remember for the average Jane taking your car to the auto repair shop is a lot like going to the dentist. No one really enjoys the trip. So if you were not a shop owner or a car fan how would you interact with a repair shop’s Facebook page?

Are you still trying to manage your shop without all of the helpful tools Mitchell1 offers?

Mitchell1 TEAMWORKS is a tech tool for auto mechanics that provides powerful estimating, technical information, and shop management software solutions. Manage your shop with Mitchell1 Shop Management to increase efficiency, productivity, and profitability. If you would like to learn more about our product line give me a call today!

Key Features:

Tire Catalog Integration

The integration of the ATD tire catalog into Manager™ SE allows shops to seamlessly add tires to the estimate and/or repair order and quickly deliver professional estimates that add to a positive customer experience.

Innovation – For the first time, repair shops and tire dealers have instant visibility into tire inventory and pricing information right at their fingertips in their shop management software.

Ease of Use – Shops can manage their tire estimates and orders with a few clicks of the mouse.

The changing landscape of Google and how Social CRM can help

Over the years, many algorithm updates have targeted low-quality content in an effort to surface this content less frequently in search results. What this means for you, is unfortunately loading up your website with meaningless keywords. This won’t help you get found it will only help you get black listed. Most algorithm updates are aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.

Real-world experience-based answers to your questions

When greeting a customer, or working on a car, there are plenty of steps that must be taken. There are many different questions, many different programs and occasionally there are questions about a problem you may be trying to solve on a customer's vehicle. Wouldn't it be nice to save time on all of these things? ProDemand offers many benefits to its users, including: OEM Repair, estimating, maintenance, and real-world experience-based answers to your questions.

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