One of the major factors of success in the service repair industry is attention to detail. In order to be successful no detail can be overlooked. As a service repair facility owner or manager you should be managing every aspect of your facility from marketing to technician tracking. With that being said, of course you need a professional tool to do so. Check out Mitchell1's teamwork if you are in need of some extra help managing these aspects of your business.
When you think about the business opportunity that exists for after market automotive service repair facilities it's fairly finite. The real issue is finding the sweet spot not only in your region but with your customers. For most organizations the sweet spot is a customer that owns a car that is between six and 12 years old. The goal is to make that customer a lifetime customer through outstanding service. Using Mitchell1's Pro-demand; part of the Teamworks package will help your technician complete the task at hand efficiently and effectively.
Of the vehicles that have recently come off warranty, people want to extend the life of their car and statistically move away from dealership service, therefore, these customers become a prime target for your success. Remember there are natural limitations in the automotive industry and it is important for each service repair facility to analyze their customer data to understand as much detail as possible in order to coordinate better marketing efforts and attract the right customer with the right investment. Mitchell1's reports can help you define your perfect customer and continuously bring them through the door.
According to industry statistics -
Today there are approximately 89 million vehicles within the after-market sweet spot. To offset the limited number of vehicles that fall within their prime target, after-market companies need to understand where these vehicles are located so they can better manage their inventory. Let us help you find those “sweet spot” customers in your area and make them aware of your services.
At a regional level, the Northeast has the highest concentration of those sweet-spot vehicles on the road at nearly 37.5 percent. It is followed by the South (35.7 percent), the Midwest (35.2 percent) and the West (33.5 percent).