Blogging is as important as talking to your customers. Although, blogging takes time to get a response it is well worth it. It also helps with search engine positioning, because you are giving your customers various points of access. Blogs are on a third party site most generally like blogger or wordpress.
Blogging gives you the business owner a chance to receive feedback and allows prospective customers to make new suggestions to your products. Blogging is a simple tool where you can passionately engage with your customers. Make friends, encourage suggestions and write about what you really know and are passionate about. If you have ghost blogger it is important to give them cues as to what to write about. Although there are not any return on investment (ROI) tools available yet they are coming.