What does the latest change in Google Ads layout means for you?

Google Ads

There are three certainties in life. Death, taxes, and Google keeping marketers on their toes. If you’ve been paying attention the past few months, Google has been testing placement of four ads instead of three above the organic listings on the search results pages and removing all of the ads on the right-hand side of the results.

What are the Specifics?

There are now four text ads instead of three for what Google considers to be highly commercial queries—meaning that not all searches will result in four ads above the organic listings

  • All of the ads on the right side are going away.
  • There will be up to three text ads at the bottom of the search results pages.
  • Before this change, there were as many as eleven paid ads delivered for a search. This update will shrink that number down to seven.
  • Highly commercial queries are terms.
What this means is you have less of a chance of showing up on the front page unless you have other sources pushing your website up there! Mitchell1 SocialCRM can help your business Google placement.