Email marketing is important, because it keeps you on your customer’s minds and builds loyalty. You’re adding value by educating your customers regarding proper preventative maintenance care. When you compare the different ways a company can allocate its marketing budget, whether it’s through advertisements in newspapers/magazines, direct mail, or trying to get better search engine rankings, email marketing is the best way to market to existing and potential customers.
Compared to other marketing avenues, email marketing is the most:
- Rapid
- Scalable
- Measurable
- Cost effective
Email marketing is a strategy businesses can use to increase profits through:
- Generating more website traffic
- Gaining and maintaining customer loyalty saving time and precious marketing dollars
- Educating people about your products or services
- A better understanding of your customers and how they react to your marketing efforts.