In the 1980's, computers were just beginning to catch on for businesses and home use. They were big, bulky, expensive, and didn't do much in comparison to today's computers or even smartphones. Marketing was done via static outbound marketing such as Yellow Pages, signage, mailers, or even radio broadcasting. These were the primary ways to drive new business. In the past 30 years, these forms of marketing, however, have lost their luster and effectiveness as consumers search the Internet prior to making decisions regarding most everything in their lives.
Savvy businesses now market themselves using various online platforms from search engines to social media. The marketing has become dynamic and relevant as consumers control what information they receive and how they receive it. With this huge change in consumer behavior, automotive shops who wish to remain on top are forced to change marketing strategies to incorporate more interactive media.
Shops focusing on retention strive to make the consumer experience as smooth as possible with email service reminders, thank-you emails, targeted email blasts and vehicle recommendation emails. Use of technology can help you to retain your most important asset, your customers. Read more about SocialCRM.