Today, consumers -- not marketers, not salespeople -- have all the power. They can choose when to interact with you, on what channel, and on what terms. Facebook is one of the networks that enables this consumer freedom -- it’s a network users navigate based on their own interests. By being present on this site, you are taking back some of the control in your marketing by giving your potential future customers a new channel to discover you on.
Unlike a personal profile, a Facebook business page is, by default, public. Users can “Like” and become a “fan” of your page without requiring approval from page administrators -- a fantastic opportunity for your business to get discovered. Once you are logged into Facebook, you can (and should!) create a page of your own here: http://www.facebook.com/pages/create.php.
When beginning your setup, you’ll need to first select a page type -- select the one that best describes your business type. Then, you can choose what category your brand falls into and your company name.
The first incudes a description of your business, a URL for your website, and a vanity URL for your business page. The description section will appear on your actual profile as a small 2-3 sentence blurb — keep it short and sweet. Next, upload a photo as the main visual on your business page. This will appear as an icon every time you comment as your business on Facebook.
Facebook will then ask if you’d like to add your business page to your Facebook “favorites.” This will fixate the page on the News Feed of your personal profile so you can easily access it.
After this step, Facebook will ask you to Like your own page.